Peak and Dale Brand Design-01

PEAK AND DALE BRAND DESIGN

Situation:
The advent of technology and new media era are rapid changes in the online solutions business landscape and necessitated a need to revisit/ relook the Peak and Dale brand. Peak and Dale was experiencing immense pressure to stand out in its playing field and to tell its brand story articulately.

Task:
To create clear point of distinction based on insights generated from interactions with various stakeholders. As the market experiences an upsurge in service providers, the business needed to develop a future proof positioning that embeds its leadership role and offer convenience while creating new markets for diversification

Action:
Developed a brand strategy for Peak and Dale, Crafted a new look, memorable, comprehensible, versatile, adaptable, timeless logo, the user guide and application to generic collateral; stationery, company profile, products brochure, flyers, emailers, presentation templates etc.

Result:
A new look, more appealing, memorable and creative brand identity that drives up brand equity and delivers brand loyalty for the long-term.