PEAK AND DALE BRAND DESIGN
The advent of technology and new media era are rapid changes in the online solutions business landscape and necessitated a need to revisit/ relook the Peak and Dale brand. Peak and Dale was experiencing immense pressure to stand out in its playing field and to tell its brand story articulately.
To create clear point of distinction based on insights generated from interactions with various stakeholders. As the market experiences an upsurge in service providers, the business needed to develop a future proof positioning that embeds its leadership role and offer convenience while creating new markets for diversiﬁcation
Developed a brand strategy for Peak and Dale, Crafted a new look, memorable, comprehensible, versatile, adaptable, timeless logo, the user guide and application to generic collateral; stationery, company profile, products brochure, flyers, emailers, presentation templates etc.
A new look, more appealing, memorable and creative brand identity that drives up brand equity and delivers brand loyalty for the long-term.