ACTI-EVE MARKET ACTIVATION CAMPAIGN
Acti-eve a sanitary products company that deals with sanitary pads, panty liners and tampons for ladies ages 9 to 40+, breast pads for ladies ages 18 to 40+ and hand wipes, approached us to help them create buzz and promote their products.
Market activation through Below The Line marketing. Customer profiling and segmentation, pack redesign and disruptive messaging, a direction that differentiated the products from competition.
We love more of open-ended briefs like this and our strategy team hit the ground running. We went with a double-edged strategy where we redesigned the product packs and pushed it with a low pricing strategy despite the improvements. We went for Below The Line Marketing.
High uptake of the products sanitary pads, panty lines, tampons and breast pads from different demographics but more by ladies ages 12-28+ that we targeted with a back to school/campus promotional messaging.