Acti-eve market activation campaign 01

ACTI-EVE MARKET ACTIVATION CAMPAIGN

Situation:
Acti-eve a sanitary products company that deals with sanitary pads, panty liners and tampons for ladies ages 9 to 40+, breast pads for ladies ages 18 to 40+ and hand wipes, approached us to help them create buzz and promote their products.

Task:
Market activation through Below The Line marketing. Customer profiling and segmentation, pack redesign and disruptive messaging, a direction that differentiated the products from competition.

Action:
We love more of open-ended briefs like this and our strategy team hit the ground running. We went with a double-edged strategy where we redesigned the product packs and pushed it with a low pricing strategy despite the improvements. We went for Below The Line Marketing.

Results:
High uptake of the products sanitary pads, panty lines, tampons and breast pads from different demographics but more by ladies ages 12-28+ that we targeted with a back to school/campus promotional messaging.