Beta Bakers Identity and Pack Redesign 01

BETA BAKERS BRAND IDENTITY AND PACKS DESIGN

Situation:
Beta Bakers, a bread and confectionaries factory approached us with a challenge. They have been in the business so long, they have their loyal clientele but had a feeling that their visibility had gone down if not off.

Task:
We were to assist them through informed and practical insight put their name, identity and products back on the map. This would be accomplished through a fresh brand identity that would be applied across their products and media.

Action:
Informed with practical insight gathered by our strategy team, we coined a comparative market positioning slogan ‘The better choice’ to ride on. The copy on the packs communicated its variety, irresistible taste, freshness, softness and nutrition value. We selected the primary brand colours, secondary colours for the different bread categories and a unique, catchy visual identity and graphic elements.

Results:
High on-shelf presence and differentiation with competitors. Increased distribution and direct sales of about 40% and 50% respectively. High visibility through mobile advertising (Distribution track branding) and brand presence through branded stationery and promo items.