Aqua Coolers Packaging Design Project01

AQUA COOLERS PACKAGING DESIGN PROJECT

Situation:
We were approached by Fineline industry to assist them refresh one of their products; Aqua Coolers Water bottle packs that was applied across all their bottle capacities; 600ml, 1.5L and 20L.

Task:
Modernize the before labels look and feel without losing the brand colours and visual identity. Make it minimalist and adherence to the regulatory standard requirements.

Action:
We hit the ground by first embarking on research and development to make sure our solution is grounded, practical and actionable. This was assisted by the gather insights and KPIs that helped us create the most minimalist, catchy, fresh labels and packing boxes.

Results:
Strong on-shelf presence, fresh, invigorating look and feel that informed purchasing decisions from various customers in both Kenya and Uganda. Distribution and direct sales shot up by 60+%.